Topic

A workflow that turns every real problem-solving conversation with AI into a reusable skill and a publishable article — collapsing the gap between doing and building.

Target Reader

A coach or consultant who regularly solves interesting problems but closes the browser and moves on. They feel constant tension between serving clients and building their content presence. They wish content creation didn’t feel like a separate activity from their real work.

The Fear / Frustration / Want / Aspiration

“I solve interesting problems every week but never capture them. My best thinking disappears into archived conversations while I struggle to create content from scratch.”

Before State

The reader treats problem-solving and content creation as separate activities. They solve real challenges with AI, close the conversation, then sit down later to create content from scratch — often producing something less interesting than the original working session.

After State

The reader has a four-stage pipeline: work the problem genuinely, distill it into a skill, have AI write the article, distribute and monetize. Every problem they solve earns twice — once as a solution and once as content.

Narrative Arc

You’re sitting on gold you keep burying. Every challenging conversation you have — with a client, with AI, with yourself — generates unique intellectual capital that disappears the moment you close the window. The turn: your scarcest resource isn’t time, it’s perspective. The clarity you develop when solving real problems is the exact thing your audience will pay to read. The resolution: a five-minute after-action protocol that captures the value while it’s fresh and converts it into a publishable asset.

Core Argument

Your best content isn’t created in dedicated content sessions — it’s extracted from the real problem-solving you’re already doing.

Key Evidence / Examples

  • “There’s a lot of value in that conversation, right? Like, it’s a mutual consulting call. And then we come up with a solution that we package up. Well, okay, if that takes me an hour — I mean, that’s valuable stuff in there. What am I gonna do, just archive it?” — Lou
  • The four-stage workflow: work the problem, distill the skill, write the article, distribute
  • Insight - Codify Your Judgment Into Skills, Not Just Prompts — the skill-building step that makes extracted knowledge reusable

Proposed Structure (5–7 beats)

  1. The buried gold problem — how experts routinely discard their most valuable thinking
  2. The expert curse — “if it was easy for me, it must be obvious to everyone”
  3. The doing-vs-building collapse — why this workflow eliminates the tension
  4. The four-stage pipeline — solve, codify, write, distribute
  5. The five-minute after-action protocol — the practical extraction process
  6. The caution — don’t let packaging shape the problem-solving
  7. The insight inbox — building the habit of logging breakthroughs before they fade

Editorial Notes

Very actionable — the after-action protocol is the centerpiece and should be demonstrated with a real example. Avoid making the content creation part feel like “just add AI.” The emphasis should be on capturing genuine intellectual capital, not gaming content volume.

Next Step

  • Approved for drafting
  • Needs revision
  • Deprioritised